FAKBYFAK is a new name of FAKOSHIMA eyewear brand established in 2013 in Moscow. This is the first Russian brand of conceptual sunglasses and optical eyewear that became an event in the world of fashion. Brand is now recognised in optical industry as the principal trend of the last decade. The approach to creation of the collections, ideas and brand’s potential are compared to the revolutionary Alain Mikli, and the product itself is associated with such world leaders as Mykita and Linda Farrow. Accelerated growth, acclaim and recognition came in 2015 following the SILMO world optical fair in Paris. The brand became noted by global fashion press, celebrities and buyers from world-famous department stores. In 2016 the brand presented overwhelming collaboration projects with fashion designer Manish Arora and avant-garde Belgian designer Walter van Beirendonck. FAKBYFAK is a mystification that became a tangible reality and a phenomenon that never was before and never will be again. The elusive moment of eyelashes catching the snowflakes. An empty book full of newfound senses. A story, which you may never hear, told out of time and space. The brand has Russian roots but it’s geographically vast ideological ties represent FAKBYFAK as a multicultural brand that combines innovative design, advanced technology and traditions of hand craft. Company’s offices locate in Moscow and Hong Kong, the eyewear is produced in Japan, Hong Kong and Italy on leading optical manufactories. In the European market FAKBYFAK cooperates with the oldest and most renowned companies, suppliers of materials, absolute leaders in their field: Mazzucchelli 1849, and Carl Zeiss. The compound of tradition and innovation, past and future, the familiar and paradoxical - one of the key concepts of the FAKBYFAK brand. Tailored to be anatomically-friendly for any face-type, the idea of multiculturalism and universality itself is planted in the actual design of the eyewear.